Terms of Service

• Customer business: the company, shop or professional that subscribes to Crécima Inbox.
• Users: the people the customer business enables to use the service (administrators and agents).
• Contacts: the people the customer business communicates with through the service.
• Content: the messages, files, templates, lists, campaigns and contact data that the customer business uploads, sends or receives.

• Crécima Inbox lets a business handle WhatsApp Business (through Meta's official platform) and other channels from a shared inbox, with chat assignment, tags, notes, templates, marketing campaigns, statistics, online store integration and an automated assistant.
• Crécima Inbox is a tool. The customer business decides whom it writes to, what it says and when. Agencia Crécima SRL does not choose recipients, write the messages or decide the customer business's sends.

The service is contracted for the customer business's commercial or professional activity, which it incorporates into its business and does not acquire as a final consumer.

• The customer business is responsible for the users it enables, their permissions and for keeping their passwords confidential. What a user does with their account is considered done by the customer business.
• It must deactivate users who stop working with it and notify us immediately if it detects unauthorized access.

• It is responsible for its contact database under Personal Data Protection Law 25,326: the lawful origin of the data, its purpose, the free, express and informed consent of its contacts, the registration of the database with the Agency for Access to Public Information (AAIP) where applicable, and handling requests for access, rectification and deletion.
• It must comply with Law 26,951 (National Do Not Call Registry) and its supplementary rules: check the registry and not send advertising to registered numbers, except for the exceptions the law allows. This is an obligation of the customer business as advertiser; Crécima Inbox does not check the registry on its behalf.
• It must include in every advertising message how to opt out, and must not send promotions again to anyone who opted out.
• It must comply with the WhatsApp Business and Meta policies, and with the consumer protection, advertising and fair trade rules that apply to its messages and offers.
• It is solely responsible for the content it sends, for its being truthful and for holding the rights to what it shares.

• Before scheduling each campaign, the user declares that the recipients are contacts of the customer business who agreed to receive promotions, that their opt-outs and the National Do Not Call Registry were respected, and that the campaign complies with these terms. That declaration is recorded with the user, the date, the IP address and the version of the text, and is considered made by the customer business.
• The product's controls (sending only to subscribed contacts, automatic opt-out by keyword, mandatory opt-out text, daily limits and automatic pauses) are aids to compliance. They do not replace the customer business's obligations and do not mean that Agencia Crécima SRL has verified the lawfulness of the database or the content.
• By importing contacts or marking them as subscribed, the customer business declares the origin of the data and each contact's consent.

• The automated assistant's replies are generated automatically and may contain errors. The customer business configures it, defines what it may answer and supervises how it works.
• Prices, stock and orders come from the customer business's store or system. Agencia Crécima SRL is not responsible for third-party information or for errors in its source data.

• It processes data on behalf of the customer business, as a data processing service provider (article 25 of Law 25,326), only to provide the service and under the Data Processing Agreement.
• It does not review the customer business's content or databases in advance. It may review them upon a complaint, an authority's request or an indication of misuse.
• When Agencia Crécima SRL's team operates the tool at the customer business's request (for example, in a campaign management service), it does so on its behalf and under its instructions. Decisions about audience, content and sends, and the declarations that accompany them, remain those of the customer business.

Agencia Crécima SRL may suspend campaigns, sends or the account immediately if the situation requires it, upon a breach of these terms or of the law, complaints from contacts, an authority's request, warnings or restrictions from Meta, or a risk to the service or to third parties. Where possible, it will give the reason. Suspension for these causes gives no right to compensation.

Meta may reject templates, restrict or block numbers and charge for messages under its own rules. Agencia Crécima SRL does not control those decisions and is not responsible for them. Meta's charges are passed through or billed as agreed with each customer business.

The service is billed according to the agreed plan. If payment is not made, Agencia Crécima SRL may suspend the service after giving notice.

We work to keep the service continuously available, but there may be interruptions for maintenance or due to failures of third parties such as Meta or infrastructure providers.

The customer business will hold harmless Agencia Crécima SRL, its partners, employees and suppliers against claims, complaints, administrative penalties (including those of the AAIP), fines, damages, costs and reasonable attorneys' fees arising from its content, its databases, its campaigns, false declarations, or a breach of these terms or of the law by it or by its users. Agencia Crécima SRL will notify it of the claim and, if asked, the customer business will take on the defense at its own expense.

To the extent permitted by law, Agencia Crécima SRL is not liable for indirect damages, lost profits or loss of opportunities arising from the use of the service or its interruption, and its total liability is limited to the amount the customer business paid for the service in the twelve months before the event. This limit does not apply in cases of willful misconduct or gross negligence.

The Crécima Inbox software and brand belong to Agencia Crécima SRL. The content belongs to the customer business, which authorizes Agencia Crécima SRL to process it only to provide the service.

Agencia Crécima SRL keeps the records of acceptance of these terms and of campaign declarations, and may present them to an authority or in a claim. It responds to requests from a competent authority in accordance with the law.

The customer business can cancel at any time by writing to [email protected]; beforehand it can export its contacts from the Contacts screen. After cancellation, data is deleted within 30 days, except for the records we must keep under the Privacy Policy.

If we change them, we publish the new version with its date and users must accept it to keep using the service.

These terms are governed by the laws of the Argentine Republic. In case of any dispute, the parties submit to the ordinary courts of the city of Oberá, Provincia de Misiones, unless a mandatory rule provides otherwise. If there are differences between the Spanish version and the translation, the Spanish version prevails.

For any questions about these terms, write to [email protected].